Ever since Justin Lumberpond bared the boob of Janet Nipplegate nearly two decades back, Super Bowl halftime shows have become must-see TV for the prurient crowd.
I’ve witnessed six of these halftime spectaculars in-person – a tribute to Caribbean music at Super Bowl XIII in Miami and Diana Ross in Super Bowl XXX in Phoenix were most memorable. But usually I think they are a bit long and overdone.
This means that when I’m watching on television, halftime is a good time to pause the video and do some eating, drinking or socializing.
So it was yesterday. Halftime arrived and I departed. Reviews vary widely among those who did take the time to watch the show. I happened to see some of these while making my daily foray onto the son’s social media account to check car ads.
There were debates about the quality, whether all the singing was live or Memorex, and where the show ranked in the pantheon of Super Bowl halftimes – either very high or very low.
What caught my attention was how it seems the NFL went way outside the box to put on an entertainment spectacular with a curious cast of characters.
First of all, there was some guy named Enema M, apparently a salesman for a laxative company.
Then there was the aquatic cosmetics rep Mary K. Bilgewater.
Perhaps in a carryover from the Puppy Bowl, Snoopy Hound also was on the halftime roster.
Add in 50-percent Sense, Dr. Dreedle and Can’tKick VeryFar and it supposedly was an all-star cast of something or other.
I’ll take the word of the cognoscenti and aficionados on that one.
The fact that people still are talking about, and debating the show indicates sponsor Pepsi got the exposure it desired.
No such thing as bad publicity, right?
The game itself wasn’t much to write home about. While the announcers breathlessly reminded us over and over again it was yet another competitive game, they failed to mention this was because each team played very poorly for stretches.
In the end, the Cincinnati Bungles were who they’ve been, not up to the challenge in big games. They allowed a Los Angeles Rams offense with a gimpy quarterback and one offensive weapon to march the ball down the field in the waning moments to score the winning touchdown – admittedly with copious help from the officials.
Those officials didn’t distinguish themselves in the game, missing an obvious facemask call that would have disallowed Cincinnati’s touchdown early in the second half.
Also, if you see a replay of late action, note that not one, but two Rams offensive tackles took a step back – false starts in the vernacular – on a play that resulted in a key defensive holding call against Cincinnati that gave the Rams a first down.
If the officials call the false start(s), there is no defensive holding because the play is whistled dead.
Sitting in my living room, I was screaming in amazement that such an obviously infraction at such a critical moment, could be missed completely.
Our genius announcers were too busy praising the game’s competitive score to notice the missed penalty and apparently no one else on the broadcast crew bothered to tell them it was worth noting.
I had to doublecheck to make sure it was NBC, not CNN, airing the game.
To sum up, the game was poorly played, poorly officiated and poorly broadcast. But, hey, at least they had a memorable halftime show.