Super Bowl LV television ratings seemed to be taking a cue from our most recent election, with results slow to be reported.
Customarily, as with elections, they release the Super Bowl ratings the day after the event. But this time the metrics from Nielsen were still being “processed and verified” Monday. The last time this sort of ratings delay happened was – never.
The more cynical no doubt had visions of truckloads of viewers being unpacked and counted in the middle of the night. Biden. Biden. Biden. Biden. Biden. Biden.
When the numbers were shared Tuesday, the results were tepid. Overall viewership, on television and streaming platforms, was off 8 percent from the last year. The 96.4 million viewers was the lowest total since 2007.
The most curious rationalization heard for this was the virus pandemic. That obviously affected the stadium crowd, which was limited to 24,835 due to COVID-19 protocols, making this the smallest Super Bowl attendance ever.
But that relatively paltry crowd was vocal, demonstrated both during the game, and beforehand when a video of Joe Biden and wife, DR. JILL BIDEN, who did most of the talking, showed on the stadium message board and was roundly booed.
Don’t these people know he’s the most popular president ever as measured by alleged votes received.
The drop in Super Bowl media viewership likely had a lot to do with the NFL’s decision to turn into a corporate monolithic social justice warrior, bombarding the fans with virtue signaling and identity politics.
The NBA, which went fullcourt on such things last year – hoops pun intended – has backed off this season in the interest of trying to win back fans.
Perhaps the NFL will have a rethink. Preaching to your fans/customers that if they don’t buy your political posturing they are mostly worthless human beings is not a formula for success.
From a personal perspective, I didn’t watch a single NFL game this season until the respective conference championship games and only did that to follow my wagers on both and to adjust them with in-game betting as necessary.
The Super Bowl was on our television largely because we had re-instituted our annual Super Bowl party after a two-year hiatus. Masks were optional. Wagering was rife.
The game almost was optional viewing. We paid passing attention, but not as much as we concentrated on the food, drink, and conversation, not to mention a couple of hyperactive granddaughters vying for eyeballs for the first half.
In the past, the commercials had commanded attention, too. But after the pregame emphasis on virtue signaling, it was evident commercials would follow suit, and largely they did. Ignore. Ignore. Ignore
The halftime show rambled on in the background as more food was consumed. Someone glanced at the TV screen and asked regarding the confusing images “what is this crap?” or words to that effect. As the host, in charge of the remote, I muted the TV and put the broadcast on pause, only to come back later and fast-forward past what I have read elsewhere was more political pap disguised as entertainment.
Another rationalization for the low ratings was the blowout nature of the game. I found the game very entertaining and the blowout nature even moreso, knowing that another Tom Brady title was going to send the navel-gazing leftists into their customary meltdown mode.
This also since has been confirmed. The most compelling examples on Twitter lamented a white quarterback winning the Super Bowl during black history month.
That Brady is one selfish, inconsiderate man.
One commercial we did notice, since researched by me because I didn’t catch all of it, was a two-minute Jeep ad featuring Bruce Springsteen.
The main character was a very aged guy who looked like an AARP Springsteen. Only after a closeup revealed his ear ring was the consensus reached that it was, indeed, Springsteen, and he hadn’t aged particularly well.
As the propaganda droned on, without any apparent purpose, at least one party-goer asked “Is this a Jeep commercial?”
Sort of. It was a commercial paid for in the name of Jeep, but mostly it was a social justice warrior plea for unity, which these days means lockstep agreement with any ridiculous scheme the leftists propose lest one be labeled a deplorable, domestic terrorist, idiot, racist, misogynist, or just a general cult member in need of re-education.
Speaking of ridiculous behavior and the need for re-education, Springsteen drove around between snow covered fields in an old Jeep — with the roof off – in the depth of winter.
When it was announced ahead of the game that firms such as Pepsi and Budweiser, long-time Super Bowl staples, would not be running ads in this broadcast, I ventured that maybe this indicated they didn’t want to bow to peer pressure and feel compelled to run politically correct ads at the cost of $5.6 million for 30 seconds.
I think I likely am correct in that assessment.
Pepsi was among the soft drinks on our refreshment menu, but sorry Bud, it was Coors Light in the beer cooler. Maybe next time.
The political ad – I mean Jeep ad – ended with an outline of the 48 states between Canada and Mexico (Hawaii and Alaska don’t matter?) with the message “To the ReUnited States of America.”
Fittingly, there was a large, red, five-pointed star interposed between the words ReUnited and States. That image was particularly striking to us who remember it as the heraldic symbol of the Russian Communist Party. All that was missing was the hammer and sickle
The message I got from the Jeep ad is never again would I buy one of their products. That was virtually 100 percent true even beforehand given that Jeep now is a Fiat Chrysler brand, with all the attendant lack of reliability. But this pandering ad clinched it.
I had bought a new 1979 CJ-7, when Jeep was owned by American Motors.
Those days are but a fleeting memory and this Jeep ode to political correctness in advertising form just reinforces the reality of how far our nation has slipped.
The Statue of Liberty is now like the elderly woman in those much-imitated ads plaintively lamenting: “I’ve fallen, and I can’t get up.”